Slave to the Rhythm

Posted on October 17, 2012 by pablo02134

“Life is like dancing. If we have a big floor, many people will dance. Some will get angry when the rhythm changes. But life is changing all the time.” – Miguel Angel Ruiz

I really love to dance, but I don’t seem to find time to hit the floor as much as I’d like to these days. It’s funny that when I was younger I wasn’t very good. Then I hit a late growth spurt, learned some new moves, found some good partners, and things started to make sense. I stopped seeing the dance floor as something to be endured and instead made it my own. I overcame the fear of embarrassment and things suddenly fell into place. I got right with the rhythm.

I’ve been thinking about rhythm and dancing alot lately. ( Of course I’ve always been accused of believing that we can solve all the world’s problems if we throw a good shindig.) I’ve been mulling over the fact that every organization has a characteristic rhythm in place. This rhythm is initiated by the CEO and senior management, but driven by every member of the company. Everyone makes a contribution…everybody’s got their own step in the dance. Now with the turning of the leaves this rhythm’s changed again. We appear to be busier in some ways, but most of us are languishing in the typical fall malaise.

The simple truth is that we’ve begun treating 2012 as a foregone conclusion. “Let’s focus on closing what’s in the pipeline!” or “No one does business after Halloween…”

Keep on Steppin’!

Vamos my people! Let’s kick it up a notch and turn that dial “up to eleven!” I’m going old school and calling you out! Stop waiting on everyone else and kick a beat:

Are you in sync with your partner?

Call an impromptu, informal Pipeline Review meeting with a colleague you don’t know very well or who you haven’t collaborated with recently. You’ll both benefit from fresh perspectives and unique approaches to the Sales Steps.
Call / email every single prospect in your pipeline directly. Step up and make the “go” or “no go” determination as soon as possible and then communicate it up the chain. Your initiative will serve you well young grasshopper and distinguish you from the herd!
Stack the deck for 2013 hermano! Follow the (or create a new) Lead Generation process and schedule some new stuff. Don’t let conversations end with some vague next steps and get those prospects on your calendar. Use (or create a new) Lead Nurturing process to keep them informed and interested until the new year.

Learn some new moves brother!

How does that guy get President’s Club (top producer) every year?
What are all those options available in your organization’s CRM software that you never bothered to learn about?
What’s the latest buzz in the procurement world? How about reviewing your organization’s RFP / RFQ / RFI process and template(s)?

Face your fears Luke…

In which part of the Sales Process are you weakest? Can’t generate leads? Can’t close? Proposals indecipherable? Don’t use the demos effectively?
Don’t be afraid to borrow what works for others. Use phrases, demos, techniques etc. from successful people but spin them your way.
Own it! Accept responsibility! Give explanations, not excuses!

It’s time for you to get right with the rhythm.

Keep on dancing people! Baila chicos!

Best regards,
Paul Williams

Slave to the rhythm?

“The Good, The Bad, and…”: Making it Happen in 2012

Posted on December 14, 2011 by pablo02134

I can remember watching this movie on TBS with my dad as a little boy. We’d sit on the the floor, drinking endless cans of Coke, in the sweltering heat of a summer evening in Atlanta. Mom would roll her eyes and go off to bed, leaving Pop and me alone. The house would creak as it settled and the night was quiet, except for our occasional outbursts of laughter over the antics of Blondie (The Good), Angel Eyes (The Bad), and Tuco (The Ugly). I always backed Blondie, but Pop loved Tuco. I could never understand why, until he told me once- “Tuco’s real boy…nothin’ comes easy to him. He has to fight for everything he gets…just like people like us…” Well, it’s been an interesting year! Let’s see if we can sift the ashes and find some final insights we can take with us into 2012.

Despite all evidence to the contrary, some things are looking up for 2012. Unemployment is at it’s lowest level in nine months and the US economy is outperforming almost every other region. The media seems determined to keep preaching doom and gloom, but it’s clear that the recovery’s gaining traction. US companies are lean and mean. There’s also been a subtle, slight increase in business and consumer confidence in the last few months.

There are some formidable challenges looming on the horizon. The Eurozone debt crisis will definitely hit us hard (i.e. no more crowds of German tourists outside the Apple Stores), lack of bipartisan political compromise here at home, and global political / social / ethnic unrest will have a significant impact as well- Arab spring, immigration, etc.

I must admit that I’ve painted a cursory and rather high-level picture of things in general, but let’s dig down and see what all this means for people like us.

The buzz on the street, even if people are too afraid to mention it , is that everyone is overworked. People are incredibly grateful to be employed and therefore in most cases have been doing the jobs of two or even three people. Trust me…this will change and organizations who don’t get it will see their most valuable intellectual capital walking out that door. Turn it around! You’ve packed three years of work experience into one! Don’t forget to document it, both on your resume and on every social media outlet available. You should be as detailed as possible, including project dates / times / deliverables etc. When things start to move and you get an opportunity, you’ll be ready, not only to jump into the job market, but also to hold your current employer accountable. Stop reacting and start acting by:

You know your Marketing budget isn’t going to increase and that you’re going to be asked to do more with less…again. Why not investigate innovative, new approaches, such as performance marketing, which can not only strengthen customer relationships, but also provide in-depth analytics and lead generation. These services are usually provided through a revenue sharing model, so it won’t take a bite out of the bottom line.
Missing your Sales quotas for 2011 should make it clear that it’s time for archaic, “hallowed” practices to change! As we discussed in previous blog entries, embrace both existing and new resources, i.e. strive for more direct collaboration with your colleagues in other parts of the company and learn to use social media.
It’s time for Management to step-up and set the tone for 2012. An excellent first step might be to identify why their organization didn’t reach its goals in 2011. A Win – Loss study conducted by a non-biased third-party consulting firm will give any management team the insight they need to avoid previous missteps! I even know a reputable consulting firm…

It’s never easy for people like us, but things are looking up! Happy holidays! I’m cooking up something already!

Happy hunting,

Paul Williams

COO

“Demented and Sad…but Social” : Social CRM

Posted on November 23, 2011 by pablo02134

It’s abundantly clear that the subject which has garnered the most attention recently is Social Media or it’s latest incarnation- Social CRM. Let’s delve a little deeper into this area and explore the impact that it definitely will have on you, your professional role, and your organization.

I have always been a complete skeptic when it comes to the potential benefits of Social CRM for business. As my favorite rapper used to say “don’t believe the Hype, it’s a sequel…” or in business vernacular- don’t waste your time looking at these new tools because something new always comes along! Yet, there are a number of ways that a coordinated, planned, and executed Social CRM practice can benefit your organization in the year to come:

Collaboration-Allowing various departments / teams within an organization to jointly monitor their performance and to literally adapt to changes in the market, their company, and their customers very rapidly.
Sales-Social CRM not only provides additional areas to exploit for lead generation, but also helps the salesperson to track prospects through different organizations. It also gives the salesperson additional insights into the prospect or company he is pursuing which can shorten the sales cycle and lead to better customer satisfaction.
Marketing- Lead generation campaigns will never be the same now with real-time social media updates which can drive attendance to virtual (and real world) events.

New tools require new methods and there are a number of dangers from the expanded capabilities and reach presented by Social CRM:

Control- Once you introduce social media and a Social CRM practice into your organization there is no going back people. You are constantly accountable for branding and reputation management. There is no longer the “illusion of control” over a company’s image, reputation, or future which many senior executives seem to cling to…
ROI-It is often more difficult to measure the return on investment for Social CRM. In fact it’s most likely that there will not be any immediate ROI! Social media takes a lot of daily work! It’s often worse to begin the process and abandon it, than never to attempt it at all…It will definitely require participation from all departments and levels in the organization to be successful.
Revelations-Everyone mentions the dangers of the release of information outside the company, but few realize that there will be increased visibility into the company’s processes, procedures, and personnel! Be aware of the implications of these new insights and embrace the change.

Change is never easy! It always comes with a cost…the most painful of which are usually unexpected. Who would ever have anticipated the enormous impact of Cloud CRM or even that organizations / individuals would allow a third party to manage their most valuable data?

Disruptive…yes! But that’s often a good thing!

Happy Hunting,

Paul Williams

COO

Across the Great Divide – Bridging the Gap Between Sales and Marketing

Posted on November 1, 2011 by pablo02134

In many organizations there’s confusion around the Marketing Department’s actual role. “I see alot of activity, but I don’t see them producing any results…” lamented one C-Level Executive to me recently. “They host great events which our clients really enjoy attending, but I can’t grasp how they deliver real, concrete value to the bottom line…” he concluded.

This is unfortunately a commonly held opinion in many medium to large organizations and it’s especially troubling when the large annual Marketing budgets are taken into account. “We need them to generate leads which result in new business!” exclaimed a Senior Sales Director at a recent networking event. “Sales can make sure the clients are happy!”

Things are even more confusing in smaller organizations in which everyone “wears multiple hats” or is expected to make contributions in many different areas of the company and budget numbers are tight by necessity. “Do we even need to allocate a significant amount to Marketing? Shouldn’t Sales handle this as a routine part of doing business?” said one CEO / Founder.

Across the Great Divide the tone is similar, but the perspective completely different. I have spoken with many savvy Marketing Professionals who are completely perplexed. A colleague confided to me that Marketing “runs multiple lead generation campaigns which produce measurable results. Yet when we pass the fruits of our labors on to Sales…well nothing happens. The Sales people complain that the leads aren’t good and I don’t believe they make a real, consistent effort to follow up on them!”

Ah! Yes! So it goes…The results are countless meetings, “new and improved” Marketing plans, a lot of time and money wasted, and continuous rounds of “office politics”. Everyone likes to make a great show of group solidarity at the quarterly / annual meetings, but anyone with any level of professional experience knows that’s just not the case. Inevitable? Unavoidable? “Us vs. Them?” Let’s break it down as my daddy used to say:

Communication Rocks the Nation! (or at least can shake-up your organization in positive ways)

Sales and Marketing are supposed to work closely together. Yet often they are as far apart as possible, both physically and culturally, in a company. “The Sales people are disruptive, always on the phone, and joking around. I can’t get anything done when they’re around” says Marketing. “Why are the Marketing people in meetings all the time? They spend all their time creating charts and graphs? What do they do?” says Sales.

I believe that this Great Divide must be bridged and therefore Sales and Marketing should be working closely together…in every sense of the word. Marketing should be able to listen to Sale’s calls and recognize directly which messaging actually works. There should also be an informal atmosphere of collaboration. I know you’re tired of hearing this word, but it works. In addition Sales must also commit to a greater level of accountability in which they will not only make every effort to use what Marketing produces, but also give honest visibility into their pipelines.

At the end of the day everyone suffers if the Great Divide isn’t bridged successfully. I think that people can get lost in the idea of “playing the hero” and trying to make themselves and their department look good. In the end…everyone loses. So climb out of those trenches and take a walk down the hall. Ask your colleagues what they’re working on and share your work with them as well. Here it is again: