Sales Domain Maturity Mapping

Within a few days after starting this exercise you will receive a detailed understanding on where you are today with your sales organisation. We will look at all components of a Sales and Marketing 2.0 framework and will tell you not only whether you cover them, but also how well you cover them and where that leaves you within your industry. In which areas of your sales and marketing organisation are you an innovator, an early adopter, a follower or a laggard? We will find that out for you and certify you accordingly.


  • Your resource responsible for Sales (CSO, VP Sales)
  • Senior Consultant (One of our founders)
  • Consultant


  • Dialogic Self Assessment
  • Sales Maturity Matrix© analysis tool with evaluation criteria and KPI based benchmarks


  • The completed Dialogic Self-Assessment
  • The mapped out Sales Maturity Matrix©
  • Document with all initial findings and recommendations for next steps


  • 0.5 days preparation and organisation
  • 1 day on-site performance
  • 1 day creation and compilation of all documentation
  • 0.5 days presentation of results and Q&A session

(2 Resources = Total of 6 man-days from Kulaid)


$ 9,000.00 plus VAT, plus expenses

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