Really, because any strategy that does not consider the long-term implications is not sustainable and therefore will not lead to success.
Apart from this economical perspective, there is also an evergrowing need to understand the ecological effects of the business and the social impact we are having, internally as well as externally.
We can’t live in a bubble anymore, we must act consciously and with consideration. Not to mention respectfully and respect begins from within. It means that we should sell things we love and not just anything. It means that we should give our very best and in order to be able to do so, we must balance our life and our work.
The next few years will see a focus on the individual with ever increasing awareness for its surroundings. Customers will be empowered furthermore. Online ratings, discussions, polls, etc. in combination with the abundant availability of information will require entirely new business models and therefore all aspects of a sustainable approach need to be understood.
To help you, we’ve redesigned some of our Rapid-Review into a Maturity Assessment and offer you a first glance below.